Effective Communication Techniques – Global

We at GlobalTelecom, have been doing consulting work for companies across the globe, and one of our oldest clients who we do consulting work for has contracted our services year over year in order to more effectively communicate with their employees. After Milwaukee Windows latest training session, we have been granted permission to share the top communication techniques that we have trained their management with.

In many companies the average employee will have minimal insight into the overall direction the company is headed unless they are trained in reading the annual business and stock reports. This causes a disconnect between leadership, management, and the average employee. In order to counteract this, North Americas largest Window Replacement service has given us permission to publish their top 5 ways to improve communication in the Workplace. This is a list that we developed and trained their managers to use over 7 years ago.

With the permission of Milwaukee Windows, we are publishing a time tested method to help improve communication and enable good leaders to become great leaders.

Milwaukee Windows Most Effective Communication Methods

One on One Personalized Time

We know and teach that an employee will be better engaged if you communicate feedback through a constructive channel such as a one on one meeting. This removes the feeling of being put on the spot in a meeting or in front of colleagues.  While speaking with an employee or your own boss, be sure to maintain eye contact and engage in the conversation. Keep in mind if you are pulling an employee aside your goal is to give them tools to become better.

Presentations and Communication

In the event that you need to present to a larger group and it becomes time restrictive to meet with each of your employees individually, a power point presentation is likely the go to option. This gives your employees the opportunity to easily grasp complicated ideas through pictures, graphs, and videos. What most upper management forget to do is to make the content available to the employees so they can refer back to it.  If you are presenting information to extended groups every employee may not understand and digest the information at the same rate. For this reason, power points are a great way to let your employees work through the information you presented.

In the event of presenting on confidential information, make sure that you either sensor the content before making it available or label it as company confidential.

Email Communication Techniques

Emails are commonly used across offices around the world. Where many people go wrong with emails is including too much personal interpretation to the content that they are sending out. When communicating through Email correspondence be sure that you are professional, speak to the data, and keep personal comments to a minimum.

Scheduling Meetings

Every office has meetings, and while some may be more informal than others this is the best opportunity that the average employee will have with communicating upwards to management. Be sure to keep a structured outline of what is to be covered, and if at any point the conversation becomes derailed refer back to the schedule while mentioning the time constraints of the meeting.
What separates an excellent manager from an okay one is the follow up actions of a meeting. An excellent manager will always send out meeting minutes and attach the required action items. This will highlight the main points and serve as a guide for the employees to refer back to.

Confidence and Knowledge

Every manager wants to be the person people come to and respect, but what I have found is that the most successful managers are the ones who are willing to admit that they don’t know. Admitting that your don’t know but are willing to do the research and get back to the employee goes a very long way.

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US to Central American Business Relations

Cross -Cultural Communication: U.S. Managers and Central Americans

Communication between the people of different cultural backgrounds seems a bit difficult. Even if the language does not act as a barrier, the hidden cultural differences become the reason of confusion. These differences are invisible and ineffable, but create a gap between the people of the North and South. To avoid this condition, it is important to find out the area of the misunderstandings.

Cross-cultural communication

Many things depend on the thought process. When you come from a different cultural background, your thought process becomes influenced by some ideologies, beliefs, and surroundings. Moreover, you find your culture different from the others. You cannot easily decode the thoughts of other cultures. When you share your thoughts with the people of the other cultures and receive their thoughts, you just try to decode the meaning according to your perception. As the cultures and the upbringings are different, you find it difficult to understand the true meaning. You just use your intelligence to decode it. That creates the confusion. You can expect the misunderstanding in the following five areas.

Context- vs. Content-Focus

Image from: cameronherold.com

Both the verbal and written communication styles are different for the Latin Americans and US Managers. When the US’s style is explicit and direct, the Latin Americans focus more on the contextual factors like timing, relationship, and circumstances. These different communication approaches make a difference.

Molecular vs. Atomic Social Structure

The people of USA are more confident and they are accountable to their own decisions. The country has the most individualistic culture. Their decisions are highly respected. But when it comes to the Latin American, it has rated to have much lower individualism. The dependency on the godparents makes the communication more complicated, diplomatic, and non-confrontational. The USA people believe that the Latin Americans are more diplomatic. In the contrary, the Latin Americans believe that the U.S. people are egotistical.

Task vs. Relationship

The U.S. people are task-oriented. They focus more on the result instead of methods. Their first priority is to get the job the done with the best result. But the Latin Americans believe in creating a warm environment first before starting the project. They focus on the positive relationship for any success.

Time Difference

The U.S. people take the time as the money. They utilize the time in the best possible manner. Besides, USA focuses more on the future than the past. But the Latin American people are not serious about the time. They spend more time on the complex relationship and molecular networks than the business. The difference between the attitudes creates a huge gap in the communication between the people of two cultures.

Nonverbal Communication

In the USA, they maintain a distant communication like eye contact, firm handshakes, and the smiles. They stand a meter apart during the face-to-face conversation. The business dresses also are formal and conservative. The things will be different for the Latin Americans. They believe more on the softer handshakes, hand and arm gestures, and touching. The dresses will be fashionable and colorful.

How to overcome the differences

To overcome this condition, they will have to understand the cultural differences clearly. Moreover, they will have to develop some skills to communicate with the non-native English speakers. Instead of focusing on the differences, they need to work with the same objective.

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South African Business Practices

It is hard to think about another nation anyplace on the planet which contains such a different blend of first world financial foundation and third world neediness. Who should South Africans contrast themselves and their nation with? Do they judge themselves by African financial norms or by first world measuring sticks?

South African GDP per head of populace is moderately low in world terms, but then it represents around 25% of the aggregate total national output of the entire of Africa and over 40% of the landmasses add up to assembling yield. In this manner, South Africa is by a wide margin the wealthiest nation in Africa, and it is pleased with this reality. It likewise has a male future of just 52 years, an AIDS scourge and an economy where 10% of the populace represents the greater part the countries pay. It is, in reality, a nation of differentiation and disagreement.

It is likewise a nation which is experiencing fast and extraordinary changes and where a considerable lot of the old structures (both monetary and social) have been cleared away in a bedlam of post-politically-sanctioned racial segregation alterations. What is valid in South African business today may not be genuine tomorrow.

By a wide margin the greatest change to have hit South Africa has, obviously, be the annulment of the politically-sanctioned racial segregation framework and the coordination of the larger part dark populace into the standard political framework. Despite the fact that the move from politically-sanctioned racial segregation to the present Rainbow Nation status shows up from the outside to have been accomplished easily it is guileless to trust that there are not any more gigantic racial strains inside the nation. These racial pressures saturate life and can significantly affect the improvement and support of good business relations.

South African Management

Each country has their own culture and management. Find out about South Africa’s

Conventional South African business tended towards the gathering of energy and basic leadership in the hands of a couple of senior supervisors (normally white) with center chiefs holding up in line to climb the company pecking order after some time.

Post-politically-sanctioned racial segregation, things have begun to change particularly affected by the bunch of MNCs which have run into the nation. Chains of importance are separating fairly, and more youthful center supervisors are hoping to wind up noticeably more proactively required in basic leadership.

Along these lines, the best exhortation to give is for a supervisor to be believed to be in summon of the truths and the topic yet to request info and sentiments from the group. Be definitive however not tyrant.

The greatest change to have affected at center administration level throughout the most recent couple of years has been the presentation of another unit of dark experts into general organisations. This new type of Supervisors has been empowered to gain corporate ground using governmental policy regarding minorities in social programs, where organisations have effectively looked to build up a more illustrative and racially assorted administration group.

It would, once more, be exceptionally gullible to imagine that these strategies of governmental policy regarding minorities in society have been welcomed among existing white administration groups and many whites will grumble about unseemly people being chosen for a specific position essentially in light of skin shading, as opposed to capacity, learning or fitness. The issue of government policy regarding minorities in society is one of the glimmer purposes of present day South African business and must be drawn nearer with extraordinary alert and affectability.

South African Communication

South African President (right)

In spite of the fact that a confounding exhibit of dialects and vernaculars are talked inside South Africa the basic business, the dialect is English, and a great many people you meet in any worldwide business setting will talk the dialect albeit frequently with a solid emphasise which can be hard to take after every so often.

You can notwithstanding, expect an alternate use of the English dialect relying on your identity managing. Many white South Africans lean toward plain-addressing an excessively strategic approach and may befuddle nuance and unclearness with the absence of duty or even dishonesty. Then again, a large portion of the dark societies stretch strategy in correspondence and might not have any desire to frustrate the audience by differing straightforwardly or conceding that they don’t know the response to an inquiry.

Cleverness is a regularly utilised specialised gadget and can be utilised as a part of all circumstances it is all the time utilised as a pressure discharge instrument.

All in all, individuals are tended to utilising first names in ordinary business circumstances (in spite of the fact that when managing a driver or a cleaning specialist, the principal name might be gone before by Mr or Mrs as in Mr Steve or Mrs Susan.) It is additionally genuinely exceptional to utilise formal titles, for example, Doctor or Professor in something besides scholastic circles.

South Africans are by nature very material, and this cuts over the ethnic partitions. Back slapping, firm handshakes (frequently very extensive) are normal, and it can be viewed as an indication of detachedness if the remote guest moves in an opposite direction from this approach.

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USA communication with middle east corporations

The Middle East is a zone which conveys many generalizations and myths. Before working together in the Middle East, it is basic to find out about territories, for example, business culture, business manners, meeting convention and transaction procedures. Through such information, generalizations are broken and obstructions to correspondence lessened.

The Middle East is regularly seen as especially degenerate, even as a few nations work to battle unite. As per Straightforwardness Internationals yearly Corruption Perceptions Index (CPI), many Middle Eastern countries are seen to be overflowing with defilement. Specifically, Algeria, Egypt, Lebanon, Libya, Yemen, Iran, Syria and Iraq fall inside the base half of all nations scored. Nations higher up the scale don’t have admission much better: Kuwait is viewed as degenerate as Georgia, and Saudi Arabia and Italy are viewed as comparable.[3] actually, the main Middle Eastern nations in the top quarter of nations reviewed were Qatar, the United Arab Emirates and Oman. Observations aside, different parts of Middle Eastern nations make an increased danger of debasement,

Counting: tyrant administrations, governments and state-claimed or controlled elements. The dictator run regularly found in these nations means an absence of permeability and responsibility for those legislatures. In spite of a few nations having noticeably attempted to battle defilement, various late government FCPA (Foreign Corrupt Practices Act) requirement activities have touched this area. Checking on these activities gives knowledge on how FCPA issues frequently show It is NOT What you Know, It is Whom you Know:

The conventional Islamic welcome you will hear is ‘Asalamu Alaykum’ (peace be with you). As a non-Muslim you would not e relied upon to utilize it, however, if you did you would get the answer ‘we Alaykum Salam’ (and peace be with you). While working together in the Middle East, handshakes are constantly utilized and can keep going quite a while. Islamic behavior suggests that one sits tight for the other to pull back their hand first before doing likewise.

Numerous Westerners that have lived or worked in the Middle East may utilize the words disordered, disarranged and baffling while examining working together there. In spite of the fact that this involves recognition, truly business keeps running on exceptionally diverse tracks to business in the West.

The Arabs don’t separate proficient and individual life. Working together rotates considerably more around individual connections, family ties, trust and respect. There is a propensity to organize individual issues to the exclusion of everything else. It is subsequently urgent that business connections are based on shared fellowship and trust.

Casual banter is something other than a kindness; it is a method for seeing if you would be a reasonable business accomplice. Participate in discussion openly and excitedly, and have a couple of stories in your back pocket to break the ice.

An ideal approach to convey is dependable vis-à-vis. On the off chance that this isn’t conceivable, make a telephone call. The composed word is considered less individual and less vital, and you could discover your letters and messages go unanswered for quite a while if you don’t, at any rate, follow up by telephone. This is the case with email. A few nations, similar to Saudi Arabia, don’t truly do genuine business by telephone with Westerners, so an individual visit is your exclusive alternative. Choices can take quite a while, likely longer than your used to. Don’t be anxious, as this will ponder inadequately your character. Be adaptable and arranged to oblige moving timetables. Indeed, tolerance is the most significant temperance you can exhibit all through your business and social life living and working in the Gulf. You can figure out how to exhibit this most valuable quality in the most baffling of business circumstances; you will without a doubt receive the benefits.

Bay Arabs are beguiling deeply. Signing a vital association or Memorandum of Understanding (MOU), which is a territorial top choice, with a remote organization is extremely engaging, and in this manner a few less trustworthy Gulf-based organizations will promptly consent to wind up noticeably your neighborhood accomplice without fundamentally pondering your desires of them also, the drive to help and bolster you offer your items and administrations. While there are a few advantages to working with nearby accomplices and it is in actuality necessary in many spots, don’t depend on being overflowed with leads and new requests. Neighborhood accomplices can be hard to oversee and for the most part high upkeep. Bedouin Gulf Markets can be Difficult to Penetrate:

If you don’t have a business relate or powerful companion who can enable you to discover a route into a planned client, consider employing an expert middle person with clout to spare you time, cash and dissatisfaction in distinguishing and coming to the genuine chefs you need to target. If you can reach one of your prospects, existing providers/sellers or a singular they have worked with previously, shape a deals task force so as to secure an arrangement and evade bottlenecks, so much the better. Collaborating with experienced, neighborhood representatives and firms to finalize major negotiations makes a considerable measure of sense.


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Business Etiquette in Latin America

Latin America

Business etiquette in Latin America has been very much influenced by its colorful history from the Spanish invasion onwards. However, it cannot be said that the region is a homogeneous community with shared business etiquette. In general, business people in Latin America are seen to be pre-disposed to be effusive, garrulous and inquisitive, although business etiquette in some areas such as Bolivia or Peru tends to be more reserved in nature.

Just at the countries across Latin America are diverse in nature, so are are their weather patterns. When planning a business trip to the region it pays to check the weather and climate setting off.

It is advisable to ensure when setting out on a business visit to Latin America that documents and material relating to business has been translated into Spanish. Indeed this would be seen as correct etiquette. It is further advised that close attention should be paid when in Latin America to timing. It would not be etiquette to arrive late for a meeting and it is essential to allow for traffic in heavily congested areas.

An accepted etiquette in most Latin American countries is that of the concept of family which can extend beyond ties to fellow colleagues, so that they may mix business with leisure including members of family and nepotism is common. Seniority relating to age in business, especially in family concerns in Latin America is regarded as appropriate etiquette and the older member is often the person to have the last say.

It is also common etiquette in Latin America to conduct matters of business in a more relaxed manner than that of their western counterparts. They tend to consider that it is good business to become more acquainted through convivial conversation so that patience becomes a must. It would not be good etiquette to attempt to take over a conversation. Latin Americans prefer to leave the managers to have the control.

Another form of accepted etiquette during business discussion in Latin America often involves sitting closer to one another than would be seen as general practice in North America or Europe. It would not be etiquette however, to try to change position and move away as this could be construed as hostile.

Business people in the region are predominantly conservative in their dress and can be quite status conscious so it is essential etiquette to dress accordingly so as not to cause offence by dressing down.

An important fact to know about Latin American culture is that it is predominantly patriarchal, and very rigid divisions between work and home exist. Men are in business, and women are at home. If you happen to be visiting Guatemala, El Salvador, Colombia, Chile, Nicaragua, or Peru make sure you familiarize yourself with the current affairs and political dealings that are going on within those countries and avoid any discussions about these subjects for it most certainly will destroy any business dealings you hope establish with any companies therein.

When first meeting prospective business clients, handshakes are important so be firm but brief, and always make sure you keep constant eye contact throughout the handshake. When shaking hands with a woman, remember to be courteous and allow her to extend her hand first. Expect the person you’re speaking with to stand close to you and look you in the eyes, don’t move back or break eye contact because you could offend the person talking to you.

Below are some social taboos you should be aware of since using any of the following gestures can cause problems.

  1. The “OK” sign made with your forefinger and thumb is an offensive gesture in Brazil.
  2. Placing your hands on your hips in Argentina means you’re signaling a challenge.
  3. Raising your fist to your head in Chile is a sign of Communism.

Latin America enjoys the business lunch and they are usually pretty long, at least two hours or longer. Dinners are considered purely social events and start late at night, usually around 10:00 or 11:00 pm. When at a social dinner, remember to keep your hands above the table at all times when eating and always pass food with your right hand.

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International Communication and Collaboration

Benefits of Cross-border communication and collaboration

Outsourcing opens a way for growth-minded business owners to expand their operations on a global scale. By going global via outsourcing, local businesses can achieve international growth. Business conducted online is beneficial to markets at home and abroad. Among the advantages presented by growing successfully on a global scale are included:

· You can reduce the dependence on the local markets.

· By finding new markets, you can extend the sales life of existing services and products.

· You can even out sales if your business is affected by market destabilizing fluctuations due to demand cycles or seasonal changes.

· You can exploit corporate know-how and technology.

· You’ll learn how to compete against foreign companies

One of the most important reasons to go global is to improve your business’ potential for grow and expansion. Job outsourcing can helps American companies to become more competitive players in the global marketplace. It also allows them to open overseas branches that can sell to foreign markets.

By hiring in locations with lower standards of living and emerging markets, job outsourcing keeps labor costs low. That also helps consumers in the United States, by lowering the prices on the goods that are shipped back home. Outsourcing also offers benefits to employees in those emerging markets. They have more employment opportunities and can earn an income that is most often higher than the local salaries.

In order to succeed in expanding on the global market, U.S. companies need to be able to communicating the goals of the project in the best possible manner. Communicating problems and the desired outcome across borders could be sometimes challenging and difficult but it is absolutely critical in solving problems.

In order to succeed in global communication you need to have a good “communication vision.” This means that you need to think through how your company is going to communicate priorities and goals with the outsourced staff. As part of that vision you have to take advantage of the positive cultural shifts inherent with global communication.

In general, it’s recommended to highlight the big-picture outcomes and communicate goals to your outsourced employees as often as possible. The key project goals should be expressed with simplicity and a personal touch.

A project team is usually brought together to deliver a unique benefit to a company. Project teams, especially those that include outsourced staff, are typically bringing together a diverse group of people. A further communication challenge could be experienced due to this diversity. For this reason, it is very important to ensure a clear communication about performance, expectations, goals, feedback and responsibility.

Successful project management communication requires being in touch with the real challenges of the project, being there for everyone, and understanding the real issues within the team. A project could fail in case of lack of clearly articulate its vision. In order to work to a common goal, the whole team should be able to visualize the end result.

In case of outsourced projects, online communication methods play a very important role. Webinars, podcasts, webcasts, emails, company’s website, blogs, intranet bulletin boards, project newsletter, video conference meetings or voice only web conference meetings are the main means of communications with the outsourced staff.

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Telecommunication and its role in success

Video conferencing is one of a companies most powerful tools when communicating with different divisions or plants that are located across borders or even in different buildings. While videoconferencing is nothing new, it is an always evolving market. Previously, Skype was one of the largest video conference players until the company Cisco stepped in with their total office packages which includes WiFi, telephone, and video conferencing. Regardless of which service provider you decide to go with, teleconferencing is critical to a business by reducing the need to travel in order to bring people, ideas, and technology together.

As mentioned before, the idea of talking to a hologram or a person over some futuristic technology (as seen in the Jetsons) has been around since I was a child. However; today these dreams have become a reality by bringing people face-to-face even though they are separated by thousands of miles over an audio and video channel feed. While e-mail chains are an adequate form of communication, it can often fall short due to the following benefits of video conferencing:

  • Live connection and conversation is needed in real time
  • Traveling to a location for a meeting proves to be too costly
  • Traveling over borders is not possible for certain parties (Visa free travel is a luxury many countries do not experience when entering countries such as the USA)
  • Non-verbal or visual queues are important to decipher how another party reacts to your comments or business proposals.
  • Non-verbal communication is necessary due to hearing loss

Some of the things to keep in mind when communicating to another branch location via video conferences include:

Signal latency: Latency refers to the time required to transmit the signal from your internet address to the recipient. If not properly monitored the listeners may accidentally interrupt the speaker causing at least an interruption, but if taken in correctly, and in many cultures, can come off as rude or that you do not trust the person speaking.

Bandwidth: Bandwidth is the medium in which the data is transported between the receiver and the sender. Many countries may experience lower bandwidth speeds resulting in low resolution video, audio stutter, high latency, and frustration at each end due to the inability to communicate naturally. Other countries may also have data limits in which their internet only supports the first ‘x’ amount of video time. When working with poorer or disconnected countries before to check with their IT department if that will be a limiting factor.

Eye Contact: The main reason video conferencing is popular is due to the feeling of a natural conversation, you can see the person speak, react, and ask questions allowing you to take in the visual queues that help people communicate non-verbally. Just as in normal discussions, keep in mind where the camera is located because if it is in an odd or inconvenient spot, it may appear to your viewers as though you are talking to a wall. Therefore, it is always important to be conscious of where the camera is and attempt to make eye-contact with the camera lens to give your viewers a more personal interaction. We realize this is difficult to always be aware of especially in a high stakes business meeting, so as a result companies are placing the video camera above or under the television giving the appearance that the viewers are talking in the general direction.

Recording: The final benefit of teleconferencing I will leave you with is the fact that these can often be recorded and replayed in order to catalog the details of the business transaction. In many businesses these recordings can hold as a verbal agreement between two parties. In other situations, such as technical talks between two cross-functional teams at the same company, they can serve as product or production details which will help other teams learn and share the knowledge with their co-workers.

The benefits of telecommunication are endless and can impact, education, government, law, medicine, health, society, and entertainment.

Properly configured conference room

When we are involved in designing or setting up a conference room, several factors need to be addressed in order to improve the appearance of the speaking and listening party. For large conferences there is generally a large oval or oblong table with multiple microphones at each chair so each member on the panel or committee is able to clearly voice their opinion or thoughts with the receiver. Additionally, windows are always an added bonus to be included in a work place. Our studies show that people are less drowsy in the morning when they are exposed to natural sunlight. So we have worked with a specific window contractor to design the windows for each of our conference rooms so that the employees can benefit from the natural light, and still concentrate on their meeting. Commonly, blinds are installed as well in the event that confidential information is being shared and access needs to be limited. Lastly, the layout of the video conference table needs to properly include each of the parties involved to keep the flow of the meeting as close to natural conversation as possible. If there are limited microphones, blurry camera images, or not enough viewing angle to see everyone present, the room needs to be redesigned by our office contractors to help improve the efficiency of the meeting taking place.

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Communicating Internationally

Our customers continually ask about our name, why is it global telecommunications, when you are really just connecting the same company throughout their specific locations.

We provide consulting advice to companies in need, to boost the following areas of business:

  1. Cross-functional communication
  2. Top down responsibility
  3. Individual Goal and growth plans
  4. Team / Department Goal and growth plans
  5. Healthy competition
  6. Teamwork between business divisions.

We have helped business located in the following regions to become successful when it comes to providing unique customer solutions, whether the customer is another branch in the company or if it is a multi-million dollar contract that drives revenue. We find that the differences between an external and internal customer are treated differently at companies who have poor communication. The first step we try to solve is by including the company as its biggest customer. Locations that we have helped serve:

  • United States / Canada
  • Australia
  • Central America
  • Europe
  • South America
  • Asia
  • Africa
  • Middle East
  • Atlantic Drilling Platforms


If you are interested in learning what we can do to help fully integrate your business into the modern era please contact us. We work to create a unique business solution for each of our customers.


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Australia to Asia Communication Gap

Language barriers between departments working for the same goal, cost companies millions of dollars, if not more per year. The latest example we had was with the same window company from the previous post. This company is working towards the exact same goal! And yet, the different departments that are separated by a border are inadvertently working against each other. This company was delayed by over 6 months because the window sashes were deemed incompatible with the assembly equipment in Asia. However, with the same equipment were able to be produced in Australia. The main problem? Communication.

This was a simple case of using phrases and not having them translate from English to Mandarin. The product engineers located in Melbourne, consistently used the phrase “too right” which to them meant definitely. However; when translated the translator heard the phrase as “to the right” in which case the equipment was set up orthogonal to the actual plane they were working on. This was discovered almost immediately, when the global product manager in Melbourne went to visit the production facilities in Asia.

Right and wrong don’t matter. Solving problems does.

The point of this story isn’t to criticize this company, which wishes to remain anonymous, but rather to bring to light how a simple miscommunication can cost companies massive sums of money, and arguably more importantly, time.

In the light of this realization the CEO of this company reached out to us, and requested us to restructure their teams in a way that will maximize the communication between the different branches, and promote competition, assign responsibility, and tools to dial in on the problems at hand.

The way these window contractors are set up after our reorganization, allows for the product engineers to draft product drawings and share them online with their Asian counter parts. They then hold bi-weekly meetings to iron out any kinks that either side can envision, or what is more likely, both business parties will agree on product changes that were over looked in the design phase. They are currently in the process of improving their prototyping equipment to precisely match the equipment that is used at their production site. The estimated cost is roughly the same as their previous 6 month delay, but will pay for itself as the team better learns to communicate with each other across borders, and across business units.

When both teams know what a parts specific roll is, it’s much easier to understand the purpose.

Further actions that are in development include the integration of the sales and marketing force with the design team in Australia. Currently, marketing is conducted solely from Germany, and are facing similar problems to the Asian plant. Upper management and the L2 level and above, is discussing how to reorganize to hold their employees in marketing accountable for the products that they say will sell and drive revenue. Similar techniques are being adopted to increase communication as well as drive a friendly competitive nature within the business in increase the relationship ties between each of the respective units. In the past, they saw a whole lot of finger pointing when it came to addressing quality complaints from customers. After the reorganization of the team and the implementation of bi-weekly meetings each business unit finds that it is easier to solve the problems by better understanding the design limitations of the products.

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Dialing in on the problems

The largest problem I see international companies struggle with is the fact that there is poor communication between different divisions in the company. This means that marketing tries to sell products that R&D cannot develop, or makes promises to develop products significantly sooner than possible. Cross-functional teams can consist between departments such as Human Resources, Production, Operations, Finance, Marketing, Research and Development, and IT. In a well run company all of these aspects work together in order to better themselves and their fellow coworkers.

Guide your team to success.

The cross-functional teams we structure our business partners with always serve to be self sustaining and self directed teams with important milestones, tasks, and responsibilities. Each department will be called upon for specific input and expertise in order to organically grow business. The benefit of assigning a task to a team which consists of multiple different backgrounds is the elevated level of creativity and out of the box thinking that a group unfamiliar with the problem may have. The largest success we have witnessed was at a window contractor company, when one of the IT members suggested that the window be made with sound proof insulation inside the frame instead of outside of it. This type of thinking was lacking from our product engineers and within a month that idea was a complete slam dunk for the company and the entire team.

When we at Global Telecom set up and practice something that our competitors do not. We restructure companies to create and value cross-functional interactions which include competitive, cooperative, and team building. While many other companies think that competition between departments create negative energy, we find the opposite. We find that healthy competition promotes communication between departments with much higher success than any other technique available.

Dialing into the deeper problems that many companies lack is that there is not a clear decision making tree. This means that when a customer calls, and a solution is proposed, no one (or in many cases too many people answer that call) is directly responsible for the outcome. We at Global Telecom, believe that upper management is responsible for coaching, mentoring, and guiding their team to success. Leaders need to be responsible for directing team members across departments such as IT, Marketing, and Production (to name a few), to complete tasks that are value added.


  • Dial a code: How does your team communicate with each other and across departments. Who are you going to call?!
  • Know who is responsible for each goal
  • Communicate goals top down
  • Healthy competition never hurt.


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